The Growth Zone


Quality employment land for the county

The Growth Zone will ensure the availability of quality employment land in proximity to the M5 motorway attractive to businesses and with excellent connectivity throughout Gloucestershire and to the rest of the UK.

The primary aim of the Growth Zone is to ensure the availability of quality employment land in proximity to the M5 motorway attractive to businesses and with excellent connectivity throughout Gloucestershire and the rest of the UK. This will serve latent demand in the marketplace and provide the space required to enable Growth Hub supported businesses to grow.

Our plans for delivery of this employment land around Junctions 9 and 10 of the M5 are supported by a number of transport related proposals across the county which will enable the growth to be achieved through release of this employment land. Employment Land at M5 J9 GFirst LEP support the proposed developments on the A46 adjacent to M5 J9 that, in total, will produce an annual GVA of £74m and 3300 jobs with no immediate cost to the public purse. In addition we will work with Worcestershire LEP, DfT, Highways Agency and the Local Authorities on a long term transport solution to the A46 congestion. The most important of the projects at this location is the Ministry of Defence (MOD) site at Ashchurch, situated to the east of J9 on the A46 and due to be decommissioned.

We propose an acceleration of the release date of the MOD site in order to release the jobs and GVA opportunity, and to support the other two projects which relate to development of a Supermarket and a Retail Outlet & Garden Centre.

Expansion of Employment Land at M5 J10 Information provided by the GFirst LEP Construction & Infrastructure Sector Group confirms that there is an opportunity for significant development at Junction 10 of the M5. Recent enquiries from businesses for premises in or around Cheltenham have been turned away due to a current lack of suitable premises. Similarly, when successful local firms grow, they often find their expansion blocked by a lack of suitable premises in and around Cheltenham. Two reports have been commissioned from Nathaniel Lichfield & Partners (NLP) to quantify the employment land required at J10, one by the JCS to revisit a modelling exercise based on historical data, and the other by GFirst LEP to quantify the scale and nature of likely demand for employment land. The justification for a junction upgrade to all-movements rests on the potential to unlock a strategic employment and mixed use site which will attract significant new growth and jobs.